As light as a glass of water, Flatheads’ sneakers, manufactured from knit fibers & bamboo, are optimized for over 14 hours of comfort.

The internet ecosystem and evolving consumer needs have made new business models viable and have led to the emergence of the direct-to-consumer (D2C) distribution channel.

Abhinav is a die-hard “Metalhead”. He is always on the hunt for new songs, as he loves to listen and share them with fellow metalheads. But beyond direct messaging the whole piece to someone on Instagram/WhatsApp, he doesn’t have many audio-sharing options.

Discovery is even more complicated. And there’s no…

ParallelDots helps FMCG companies & retailers optimize their in-store execution & maximize their sales using image recognition.

Remember when you walked into your nearby retail store and couldn’t find your favorite flavor of Lays?

Did you know high margin items in a retail store are intentionally placed at eye-level to nudge you to buy them? [Eye level is the buy level]

This in-store execution is what a…

Common misconceptions that D2C founders often have around marketing, distribution, logistics, advertising & fundraising.

We sat down with Ganesh Balakrishnan recently to chat on D2C space and his experience while building Flatheads, a D2C footwear brand. …


Key Terms

NBFCs: Non-Banking Financial Companies (NBFCs), are entities that provide certain bank-like and financial services but do not hold a banking license. NBFCs are not subject to the banking regulations and oversight by federal and state authorities adhered to by traditional banks.

Covered Bonds: A covered bond is a…


Did you know that even your Paytm Payments Bank card gives you an accidental insurance cover of 2 lakhs?

Did you know you can get upto 1.5 lakhs of insurance cover in case of a plane hijack on HDFC Millenia cards? 🤯

Shocked? We were too! Check out BimaPe, and…

Startups Unplugged

Covering stories of early-stage startups in India

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